Email Marketing Services

Today,  I am sharing with you the basics/introduction to Email Marketing.

What is email marketing?

First let us start with defining Marketing; It simply means an action taken to communicate to your target audience a message about a product or service.

According to Wikipedia, Email marketing is the act of sending a commercial message, typically to a group of people, using email.. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Among the benefits of using our phone as a tool to communicate, it also helps us to see products and services sent to our mail. With the ease of online shopping, your subscribers can click on the link embedded in your email and buy in.

Email marketing for any business is a good and cheap tool to use today contrary to the notion that email marketing is dead. It is still being used by thousand of individuals and companies to engage with their clients and make sales.

Some common mail clients to Use

I personally like Aweber and mailChimp but if you like, you can use something. When you register with an email client, you build a list of

A typical user email such as gmail consists of three folders for incoming messages.

One is Primary(main inbox), other is Social, and lastly Promotion which can be like the spam in Yahoo mail.

What you want is for your messages to be delivered in the Primary or Inbox and be opened by the users,  engaging with your content (advert) and then bringing out their card to buy the product or pay for the services though your link. When the transaction is completed, you will get a commission, as simple as that.

All incoming mails go to any of these 3 folders with spam being the less desirable for any email marketer. But still if we see that most of the mails comes in promotion and we still open it if it piques our interest.

Tips to Improve your conversion

Always offer someone good eg free eBooks, Promotions, Coupons, Shopping Deals etc. This will make them be more likely to open future emails.

You can therefore promote affiliate partner products, dropshipping or other services for a commission.

Always remember to send a “Thank you email” if they purchased your product.

New product launch and discount offer mails will then be from a familiar person (YOU!)

As a way to build relationship, you can also send personalized wishes such as Independence celebration, Christmas or New Year messages.

Note: Your number on goal is to build a list of active subscribers who have visited your website, bought your product online or offline or engage in your blog and have given you their email for future correspondent. As they come to trust in your content and product, whenever you send them a email, they will likely open it to see what new offer you have for them.